So they type in Away into the google search bar, land on the website and buy themselves those packing cubes from Away. Again, they see this pin from Away! This time they’re convinced it’s fate.

So after spending way too much time on Amazon, they go back to Pinterest and look up which packing cubes are the best. All of these cubes look great! And they look the same! But in the back of their mind, they’re thinking about those packing cubes from Away. They scroll and scroll but for some reason they can’t make a decision. They head over to Amazon to look for packing cubes. So they do what any reasonable 20 something old would do. It piques their interest, so they click it and after reading a pretty good article, they’re absolutely convinced they need packing cubes otherwise their trip won’t be as good. They look up what to pack for their trip and they come across this pin about this incredible revolutionary thing called packing cubes from this company called Away. They find articles on traveling to Oahu, and pins about outfits to wear. Well, they take a scroll on Pinterest to find the answer to all of their questions.

They click a couple YouTube videos in the search results, and those help a lot! The problem is, they saw all of these fun things to do but there are still so many questions. They scroll a bit and see some pretty commercial articles, so they decide “ehh, I’d rather read something else”. So what do they do?įirst they go to Google, as anybody would when they have a question. They don’t know much about the different airlines and they certainly don’t know what workouts they should do to prepare for the incredible pictures they plan to take. They don’t know what to do when they get there. They’ve never been a big traveler and they honestly can’t remember the last time they took off from work for a week and took a vacation. Imagine someone is preparing for a trip to Oahu for the first time.

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